The New Instagram Subscription Model

This Change is Everything.

Josh Rose
8 min readOct 13, 2023

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About three months ago, Instagram announced they were going to roll out a subscription model to some creators, allowing them to provide exclusive content to audiences who pay for it. And you can set a few different pricing plans, from $0.99/mo up to $19.99/mo. But it was a relatively soft rollout and very few big media outlets picked it up. It finally made…

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Josh Rose

Filmmaker, photographer, artist and writer. Writing about creator life and observations on culture. Tips very very much appreciated: https://ko-fi.com/joshsrose