About three months ago, Instagram announced they were going to roll out a subscription model to some creators, allowing them to provide exclusive content to audiences who pay for it. And you can set a few different pricing plans, from $0.99/mo up to $19.99/mo. But it was a relatively soft rollout and very few big media outlets picked it up. It finally made its way over to me and, I assume, many others.
I think this is the biggest thing to happen to social media since social media platforms began monetizing and is an immediate game-changer for creators.
We Are All Boiled Frogs
Creators have been throwing things up on social media, basically for free, for so long that we no longer understand the value of what we post. Ask yourself — what is a month of your content worth? Most likely, even though you can probably tell me the engagement metrics of any given post, you don’t actually know its monetary value. This is completely backwards from how the entertainment world normally works and social platforms have built up their own bank accounts on the backs of this inversion.
How did it get to this?
We got here slowly and it’s a bit of a complicated story, but it starts with the idea that social media is…
