Josh Rose
Nov 22, 2022

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I think there’s a far simpler explanation for Musk’s actions. By doing all this, he creates the need for himself. I saw versions of this while at marketing agencies all the time. When a new CMO would come in, they would do some version of this - cleaning house internally and putting the account up for review. It immediately establishes their dominance and says “I have the answers.” Then in about six months, it all looks essentially the same. This is just about Musk needing to say “I’m in charge now.”

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Josh Rose
Josh Rose

Written by Josh Rose

Filmmaker, photographer, artist and writer. Writing about creator life and observations on culture. Tips very very much appreciated: https://ko-fi.com/joshsrose

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