Member-only story
Some observations on this past year and, maybe, what it could mean for us creative professionals heading into 2025.
The Big Dis-Connect
This was certainly the year that all our favorite YouTube creators hit a wall. Folks who in 2023 were crushing the content game with endless postings, and seemingly tireless energy for it, nearly all felt the effects of burnout at some point or another, and simultaneously started dropping off for extended periods of time. Peter Mckinnon, Casey Neistat, Daniel Schiffer, Chris Hau, Matti Haapoja… literally all of them and everyone else were taking back their lives. Then, instead of returning to their bread-and-butter, started posting about the burnout, itself. It coincided with every other cohort of people, feeling entirely overwhelmed, creatively depleted and in need of rest and touching grass. For those of us who once tuned in as support for our own journeys, we felt a schism.
But even more than our relationship to the personalities, it changed our relationship to YouTube. In 2023, YouTube felt like a possible route for a lot of us, as creators. We looked to these online…
